Michael Wood (Ontwerp) shares his insights about why neuromarketing techniques (NMTs) should be used to better market B2B solutions. Read on to see what he has to say about the study of our brain’s reactions to targeted marketing and communication stimuli.
By Michael Wood (Edited by Delilah Nosworthy) The most focused and effective social media campaigns are informed by target market demographics, firmographics, and technographics. Effectiveness is primarily about the right channels. Objectives, positioning, and content are only relevant if your target market personas are appreciably present on the channels you select.
By Michael Wood (edited by Delilah Nosworthy) Data comprises raw observations and little or no context. A dataset is ultimately only a body of quantities and text that may or may not be significant. Find out more about the importance of the bridge between data and information on decision-making.
By Michael Wood (edited by Delilah Nosworthy) Do you believe that it is necessary to create a value proposition? If so, what are the five questions of a useful value proposition?
By Michael Wood (edited by Delilah Nosworthy) Most of us are aware that effective communication is important. Yet, there is still so much misinterpretation and confusion in our world today, resulting in brand damage. Michael Wood, an accomplished, results-driven marketing executive with >25 years’ c-level experience shares his insights on this subject.
By Michael Wood (edited by Delilah Nosworthy) Have you ever wondered whether stepping out of your comfort zone is a good idea? Read on to see why Michael Wood does not think it is such a good idea.
