Tips to become more efficient and organised

By Delilah Nosworthy There are many ways of becoming more organised. First, figure out what “being more organised” means for you and how to order your life so that you feel like you’re in control of your day and not simply a victim of circumstances or running around like a headless chicken. Here are some personal tips you may find useful.

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Narrative and B2B Neuromarketing Techniques

Michael Wood (Ontwerp) shares his insights about why neuromarketing techniques (NMTs) should be used to better market B2B solutions. Read on to see what he has to say about the study of our brain’s reactions to targeted marketing and communication stimuli.

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Social media is not about content

By Michael Wood (Edited by Delilah Nosworthy) The most focused and effective social media campaigns are informed by target market demographics, firmographics, and technographics. Effectiveness is primarily about the right channels. Objectives, positioning, and content are only relevant if your target market personas are appreciably present on the channels you select.

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Don’t collect data – connect data

By Michael Wood (edited by Delilah Nosworthy) Data comprises raw observations and little or no context. A dataset is ultimately only a body of quantities and text that may or may not be significant. Find out more about the importance of the bridge between data and information on decision-making.

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You probably don’t have to create a value proposition

By Michael Wood (edited by Delilah Nosworthy) Do you believe that it is necessary to create a value proposition? If so, what are the five questions of a useful value proposition?

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Effective cross-cultural communication – do not make assumptions

By Michael Wood (edited by Delilah Nosworthy) Most of us are aware that effective communication is important. Yet, there is still so much misinterpretation and confusion in our world today, resulting in brand damage. Michael Wood, an accomplished, results-driven marketing executive with >25 years’ c-level experience shares his insights on this subject.

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Don’t step outside your comfort zone

By Michael Wood (edited by Delilah Nosworthy) Have you ever wondered whether stepping out of your comfort zone is a good idea? Read on to see why Michael Wood does not think it is such a good idea.

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